Many people call themselves marketing experts. I’ve seen guys who have only been in it for a year and call themselves “Marketing Experts”. Even though I have been in this field for a number of years, and an expert in many areas of  Marketing, I still do not consider myself a Total expert. That is because in the world of Marketing it is changing everyday. It is virtually impossible for one person to stay on top of every single thing in the Marketing world and be an expert on everything.

Two of my friends that I am always getting advice from with the latest and greatest Marketing tools is Joel Comm and Jim Kukral. Both friends I do consider to be experts in their field, because they have had great success and continue to be on the leading edge of Marketing. In 2009 I wrote a book on Marketing, I spent 5 years of research on it, by the time it was published it was already out of date and I had to keep updating it. I found that the Marketing world was changing so much everyday it was exhausting just trying to keep re-editing my book.

Marketing has changed a huge amount since then and many tools I used are out of date. For example the way Google Analytics worked 5 years ago is definitely not the same today. Just like everyone else Google has to add new tools to stay ahead of the ball game. Technology and Marketing have now gone more toward the mobile apps, and those are even more statistics that are being monitored. 

I know that even with how fast everything changes even  Joel Comm and Jim Kukral have friends they talk to to get updated advice on certain things. As big as the Marketing world is I think its virtually impossible to be an expert on every single thing in the Marketing world, it’s like trying to manage the universe when each star requires full time effort to keep up with what’s changing. How many different categories do you think there are? I came up with at least 135 different types of marketing. I know it’s not everything, and there are many more changes going on everyday.

1. Account Based Marketing
2. Affiliate Marketing
3. Affinity Marketing
4. Agile Marketing
5. Algorithmic Marketing
6. Ambush Marketing
7. Analytic Marketing
8. Article Marketing
9. B2C (Business to Consumer) Marketing
10. B2B (Business to Business) Marketing
11. B2P (Business to Person) Marketing
12. Behavioral Marketing
13. Blackhat Marketing
14. Brand Marketing
15. BRC (Business Reply) Marketing
16. Buzz Marketing
17. Call Center Marketing
18. Campus Marketing
19. Catalog Marketing
20. Cause Marketing
21. Celebrity Marketing
22. Channel Marketing
23. Closed Loop Marketing
24. Close Range Marketing
25. Cloud Marketing
26. Cooperative Marketing
27. Communal Marketing
28. Community Marketing
29. Computational Marketing
30. Conversation Marketing
31. Conversion Rate Marketing
32. Content Marketing
33. Contextual Marketing
34. Controversial Marketing
35. Corporate Marketing
36. CRM (Customer Relationship Management) Marketing
37. Cross Media Marketing
38. CTA (Call to Action) Marketing
39. Data Marketing
40. Database Marketing
41. Deceptive Marketing
42. Digital Marketing
43. Direct Mail Marketing
44. Direct Response Marketing
45. Disruptive Marketing
46. Distribution Marketing
47. Diversity Marketing
48. Door-to-Door Marketing
49. Drip Marketing
50. Email Marketing
51. Ethical Marketing
52. Event Marketing
53. Evangelist Marketing (word of mouth)
54. Expeditionary Marketing
55. Experiential Marketing
56. Field Marketing
57. Freebie Marketing
58. Funnel Marketing
59. Geo Marketing
60. Global Marketing
61. Green Marketing
62. Guerrilla Marketing
63. Harvest Marketing
64. Horizontal Marketing
65. Inbound Marketing
66. Industrial Marketing
67. Influential or Influence(r) Marketing
68. Info Marketing
69. Informal Marketing
70. In-Game Marketing
71. In-Store Marketing
72. Integrated Marketing
73. Interactive Marketing
74. Internal Marketing
75. Internet Marketing
76. International Marketing
77. Keyword Marketing
78. Lead Generation Marketing
79. Left-Brain Marketing
80. Local Marketing
81. Long Tail Marketing
82. Loyalty Marketing
83. Mass Marketing
84. Mobile Marketing
85. Mobile Internet Marketing
86. Multi-Channel Marketing
87. Multicultural Marketing
88. Multi-Level Marketing
89. Niche Marketing
90. Neuromarketing
91. New Media Marketing
92. Newsletter Marketing
93. Non-Traditional Marketing
94. Offline Marketing
95. Outbound Marketing
96. Outdoor Marketing
97. Out-of-Home Marketing
98. Performance Marketing
99. Personalized Marketing
100. Persuasion Marketing
101. Point of Sale Marketing
102. PPC (Pay Per Click) Marketing
103. Product Marketing
104. Promotional Marketing
105. Proximity Marketing
106. Pull Marketing
107. Push Marketing
108. Real Estate Marketing
109. Real-Time Marketing
110. Referral Marketing
111. Relationship Marketing
112. Reply Marketing
113. Reverse Marketing
114. Scarcity Marketing
115. Scientific Marketing
116. Seasonal Marketing
117. SEM or SEO (Search Engine Optimization) Marketing
118. Self Marketing
119. Services Marketing
120. Shadow Marketing
121. Shopper Marketing
122. Social Marketing
123. Social Media Marketing
124. Sports Marketing
125. Stealth Marketing
126. Street Marketing
127. Target Marketing
128. Technical Marketing
129. Telemarketing
130. Test Marketing
131. Time Marketing
132. Trade Show Marketing
133. Undercover Marketing
134. User-Generated Marketing
135. Video Marketing
136. Viral Marketing
137. Vertical Marketing
138. Youth Marketing