The Vast Universe Of Marketing: 135 Types And Counting

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Many people call themselves marketing experts. I’ve seen guys who have only been in it for a year and call themselves “Marketing Experts”. Even though I have been in this field for a number of years, and an expert in many areas of  Marketing, I still do not consider myself a Total expert. That is because in the world of Marketing it is changing everyday. It is virtually impossible for one person to stay on top of every single thing in the Marketing world and be an expert on everything.

Two of my friends that I am always getting advice from with the latest and greatest Marketing tools is Joel Comm and Jim Kukral. Both friends I do consider to be experts in their field, because they have had great success and continue to be on the leading edge of Marketing. In 2009 I wrote a book on Marketing, I spent 5 years of research on it, by the time it was published it was already out of date and I had to keep updating it. I found that the Marketing world was changing so much everyday it was exhausting just trying to keep re-editing my book.

Marketing has changed a huge amount since then and many tools I used are out of date. For example the way Google Analytics worked 5 years ago is definitely not the same today. Just like everyone else Google has to add new tools to stay ahead of the ball game. Technology and Marketing have now gone more toward the mobile apps, and those are even more statistics that are being monitored. 

I know that even with how fast everything changes even  Joel Comm and Jim Kukral have friends they talk to to get updated advice on certain things. As big as the Marketing world is I think its virtually impossible to be an expert on every single thing in the Marketing world, it’s like trying to manage the universe when each star requires full time effort to keep up with what’s changing. How many different categories do you think there are? I came up with at least 135 different types of marketing. I know it’s not everything, and there are many more changes going on everyday.

  1. Account Based Marketing
  2. Affiliate Marketing
  3. Affinity Marketing
  4. Agile Marketing
  5. Algorithmic Marketing
  6. Ambush Marketing
  7. Analytic Marketing
  8. Article Marketing
  9. B2C (Business to Consumer) Marketing
  10. B2B (Business to Business) Marketing
  11. B2P (Business to Person) Marketing
  12. Behavioral Marketing
  13. Blackhat Marketing
  14. Brand Marketing
  15. BRC (Business Reply) Marketing
  16. Buzz Marketing
  17. Call Center Marketing
  18. Campus Marketing
  19. Catalog Marketing
  20. Cause Marketing
  21. Celebrity Marketing
  22. Channel Marketing
  23. Closed Loop Marketing
  24. Close Range Marketing
  25. Cloud Marketing
  26. Cooperative Marketing
  27. Communal Marketing
  28. Community Marketing
  29. Computational Marketing
  30. Conversation Marketing
  31. Conversion Rate Marketing
  32. Content Marketing
  33. Contextual Marketing
  34. Controversial Marketing
  35. Corporate Marketing
  36. CRM (Customer Relationship Management) Marketing
  37. Cross Media Marketing
  38. CTA (Call to Action) Marketing
  39. Data Marketing
  40. Database Marketing
  41. Deceptive Marketing
  42. Digital Marketing
  43. Direct Mail Marketing
  44. Direct Response Marketing
  45. Disruptive Marketing
  46. Distribution Marketing
  47. Diversity Marketing
  48. Door-to-Door Marketing
  49. Drip Marketing
  50. Email Marketing
  51. Ethical Marketing
  52. Event Marketing
  53. Evangelist Marketing (word of mouth)
  54. Expeditionary Marketing
  55. Experiential Marketing
  56. Field Marketing
  57. Freebie Marketing
  58. Funnel Marketing
  59. Geo Marketing
  60. Global Marketing
  61. Green Marketing
  62. Guerrilla Marketing
  63. Harvest Marketing
  64. Horizontal Marketing
  65. Inbound Marketing
  66. Industrial Marketing
  67. Influential or Influence(r) Marketing
  68. Info Marketing
  69. Informal Marketing
  70. In-Game Marketing
  71. In-Store Marketing
  72. Integrated Marketing
  73. Interactive Marketing
  74. Internal Marketing
  75. Internet Marketing
  76. International Marketing
  77. Keyword Marketing
  78. Lead Generation Marketing
  79. Left-Brain Marketing
  80. Local Marketing
  81. Long Tail Marketing
  82. Loyalty Marketing
  83. Mass Marketing
  84. Mobile Marketing
  85. Mobile Internet Marketing
  86. Multi-Channel Marketing
  87. Multicultural Marketing
  88. Multi-Level Marketing
  89. Niche Marketing
  90. Neuromarketing
  91. New Media Marketing
  92. Newsletter Marketing
  93. Non-Traditional Marketing
  94. Offline Marketing
  95. Outbound Marketing
  96. Outdoor Marketing
  97. Out-of-Home Marketing
  98. Performance Marketing
  99. Personalized Marketing
  100. Persuasion Marketing
  101. Point of Sale Marketing
  102. PPC (Pay Per Click) Marketing
  103. Product Marketing
  104. Promotional Marketing
  105. Proximity Marketing
  106. Pull Marketing
  107. Push Marketing
  108. Real Estate Marketing
  109. Real-Time Marketing
  110. Referral Marketing
  111. Relationship Marketing
  112. Reply Marketing
  113. Reverse Marketing
  114. Scarcity Marketing
  115. Scientific Marketing
  116. Seasonal Marketing
  117. SEM or SEO (Search Engine Optimization) Marketing
  118. Self Marketing
  119. Services Marketing
  120. Shadow Marketing
  121. Shopper Marketing
  122. Social Marketing
  123. Social Media Marketing
  124. Sports Marketing
  125. Stealth Marketing
  126. Street Marketing
  127. Target Marketing
  128. Technical Marketing
  129. Telemarketing
  130. Test Marketing
  131. Time Marketing
  132. Trade Show Marketing
  133. Undercover Marketing
  134. User-Generated Marketing
  135. Video Marketing
  136. Viral Marketing
  137. Vertical Marketing
  138. Youth Marketing

Google Penguin The Latest Algorithm Launch

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The latest algorithm launch is Google Penguin. This was created by Google as a way to decrease search engine results for those websites that violate Google’s webmaster guidelines. The main goal of Google Penguin works to add websites that are reported as spam to a black list known as spamdexing or Black-Hat SEO. It’s a way of poisoning the search engine results to prevent these hacker websites from getting through to the user. The term Black-Hat refers to a hacker that violates computer security for malicious reasons and or financial gain. I have seen all to often when someone clicks on an article or an ad, and unknowingly malware files download to their computer and start altering their registry files like a virus. Once downloaded these files are often hidden and hard to remove. Yeah for Google! For creating the new Google Penguin that will help increase internet security for everyone.

What Is Google Panda?

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Many people may not be aware, Google Panda is a new tool that has been added to the algorithm to help provide better search results. Launched in February of this year, it’s designed to eliminate low quality, bad or duplicate results. According to Google it only takes a few pages of poor quality or duplicate content to hold down traffic. These are the types of pages that Google Panda will block from delivering you content to help bring better more relevant search results. Therefore improving on SEO Marketing.