Many people call themselves marketing experts. I’ve seen guys who have only been in it for a year and call themselves “Marketing Experts”. Even though I have been in this field for a number of years, and an expert in many areas of Marketing, I still do not consider myself a Total expert. That is because in the world of Marketing it is changing everyday. It is virtually impossible for one person to stay on top of every single thing in the Marketing world and be an expert on everything.
Two of my friends that I am always getting advice from with the latest and greatest Marketing tools is Joel Comm and Jim Kukral. Both friends I do consider to be experts in their field, because they have had great success and continue to be on the leading edge of Marketing. In 2009 I wrote a book on Marketing, I spent 5 years of research on it, by the time it was published it was already out of date and I had to keep updating it. I found that the Marketing world was changing so much everyday it was exhausting just trying to keep re-editing my book.
Marketing has changed a huge amount since then and many tools I used are out of date. For example the way Google Analytics worked 5 years ago is definitely not the same today. Just like everyone else Google has to add new tools to stay ahead of the ball game. Technology and Marketing have now gone more toward the mobile apps, and those are even more statistics that are being monitored.
I know that even with how fast everything changes even Joel Comm and Jim Kukral have friends they talk to to get updated advice on certain things. As big as the Marketing world is I think its virtually impossible to be an expert on every single thing in the Marketing world, it’s like trying to manage the universe when each star requires full time effort to keep up with what’s changing. How many different categories do you think there are? I came up with at least 135 different types of marketing. I know it’s not everything, and there are many more changes going on everyday.
- Account Based Marketing
- Affiliate Marketing
- Affinity Marketing
- Agile Marketing
- Algorithmic Marketing
- Ambush Marketing
- Analytic Marketing
- Article Marketing
- B2C (Business to Consumer) Marketing
- B2B (Business to Business) Marketing
- B2P (Business to Person) Marketing
- Behavioral Marketing
- Blackhat Marketing
- Brand Marketing
- BRC (Business Reply) Marketing
- Buzz Marketing
- Call Center Marketing
- Campus Marketing
- Catalog Marketing
- Cause Marketing
- Celebrity Marketing
- Channel Marketing
- Closed Loop Marketing
- Close Range Marketing
- Cloud Marketing
- Cooperative Marketing
- Communal Marketing
- Community Marketing
- Computational Marketing
- Conversation Marketing
- Conversion Rate Marketing
- Content Marketing
- Contextual Marketing
- Controversial Marketing
- Corporate Marketing
- CRM (Customer Relationship Management) Marketing
- Cross Media Marketing
- CTA (Call to Action) Marketing
- Data Marketing
- Database Marketing
- Deceptive Marketing
- Digital Marketing
- Direct Mail Marketing
- Direct Response Marketing
- Disruptive Marketing
- Distribution Marketing
- Diversity Marketing
- Door-to-Door Marketing
- Drip Marketing
- Email Marketing
- Ethical Marketing
- Event Marketing
- Evangelist Marketing (word of mouth)
- Expeditionary Marketing
- Experiential Marketing
- Field Marketing
- Freebie Marketing
- Funnel Marketing
- Geo Marketing
- Global Marketing
- Green Marketing
- Guerrilla Marketing
- Harvest Marketing
- Horizontal Marketing
- Inbound Marketing
- Industrial Marketing
- Influential or Influence(r) Marketing
- Info Marketing
- Informal Marketing
- In-Game Marketing
- In-Store Marketing
- Integrated Marketing
- Interactive Marketing
- Internal Marketing
- Internet Marketing
- International Marketing
- Keyword Marketing
- Lead Generation Marketing
- Left-Brain Marketing
- Local Marketing
- Long Tail Marketing
- Loyalty Marketing
- Mass Marketing
- Mobile Marketing
- Mobile Internet Marketing
- Multi-Channel Marketing
- Multicultural Marketing
- Multi-Level Marketing
- Niche Marketing
- Neuromarketing
- New Media Marketing
- Newsletter Marketing
- Non-Traditional Marketing
- Offline Marketing
- Outbound Marketing
- Outdoor Marketing
- Out-of-Home Marketing
- Performance Marketing
- Personalized Marketing
- Persuasion Marketing
- Point of Sale Marketing
- PPC (Pay Per Click) Marketing
- Product Marketing
- Promotional Marketing
- Proximity Marketing
- Pull Marketing
- Push Marketing
- Real Estate Marketing
- Real-Time Marketing
- Referral Marketing
- Relationship Marketing
- Reply Marketing
- Reverse Marketing
- Scarcity Marketing
- Scientific Marketing
- Seasonal Marketing
- SEM or SEO (Search Engine Optimization) Marketing
- Self Marketing
- Services Marketing
- Shadow Marketing
- Shopper Marketing
- Social Marketing
- Social Media Marketing
- Sports Marketing
- Stealth Marketing
- Street Marketing
- Target Marketing
- Technical Marketing
- Telemarketing
- Test Marketing
- Time Marketing
- Trade Show Marketing
- Undercover Marketing
- User-Generated Marketing
- Video Marketing
- Viral Marketing
- Vertical Marketing
- Youth Marketing